indexThe advent if iPhone transformed the world into a self-obsessed culture. The ubiquitous smartphone mesmerised people, particularly the young with new behaviours that are somewhat anti-social by former standards. On the other hand, it can also be argued that it created a bigger social space that was previously not been possible. Then came along “Instagram” that kids deemed “cool” and are seemingly completely obsessed with it? Instagram is just a social networking app that allows sharing of photos and videos from a smartphone. It is similar to Facebook or Twitter, except that it has a primary graphic form of information sharing.

Pictures and videos are linked on your Instagram profile. If it goes viral, those pictures and videos may reach millions of people within a short frame of time. With it, fame and infamy can quickly engulf unsuspecting Instagramers. For purposes of commerce and advertising this may be a real boon. Conversely, the cover of privacy could vanish in an instant. If not used carefully, it is a potential double-edge sword that may pose disastrous outcomes.

Another breed of younger people have taken Instagram to a new dimension. Using it as a channel for self-glorification, some have developed narcissistic personality disorder through uncontrolled use of this media. Proliferation of selfies disseminated via Instagram is symptomatic of this behaviour.

Socialite Jamie Chua is an interesting Instagram devotee (see her Instagram here). She was dubbed Singapore’s Queen of Instagram, providing regular photo updates of her lavish lifestyle to her followers. According to Yahoo, Jamie surely has lots to reveal about herself.IMG_4056

Former Singapore Airlines air stewardess Jamie Chua – who hit the big time when she married Indonesian tycoon Nurdian Cuaca back in the 90s – gave a glimpse into her dreamy, cocooned life in a recent interview with AsiaOne.

Some facts from the interview:

– she owns 200 Birkin and Kelly bags kept in enclosed glass cases
– she never wears the same dress twice
– changes twice during the interview
– never takes a candid shot
– has two full-time maids who help her take her Instagram shots
– keeps busy with regular yoga, spa, manicure, pedicure sessions
– hopes her son Cleveland, 19, and daughter Calista, 14, will grow up right

If you recall, the former model and CHIJ Toa Payoh girl hit the headlines for famously asking for S$450,000 in monthly maintenance to maintain her lifestyle during divorce proceedings from her hubby in 2011. They eventually settled out of court later that year.

Dubbed the Singapore Queen of Instagram, she regularly provides photo updates of her glam life to her 90,000 followers.

She currently stays in a 2.5-storey bungalow at Merryn Road in Dunearn Road with her two kids and parents, where she keeps busy with – ah, you know – life

She is not alone. There are other celebrity Instagramers such as Stephanie Smith and Brooke Hogan, as reported by The Sydney Morning Herald,

Stephanie Smith poses for a fashionable post on Instagram. Photo: Instagram

Stephanie Smith poses for a fashionable post on Instagram. Photo: Instagram

Stephanie Smith has thousands of followers on Instagram, and it is starting to affect her work.

Steph in a bikini, Steph in her gym gear, Steph at work, Steph driving a $75,000 Range Rover, Steph eating delicious food in a cafe, and Steph just generally living a life of travel, leisure and beauty.

Brooke Hogan also spends a lot of time on Instagram.

Like Smith, Hogan crafts every shot and thinks very carefully about what she includes in each photo: her exercise clothes, the food she eats, her outfit on a big night out, and lots of photos of her at work.

This attention to detail is paying off. The careers of both models are thriving, thanks to the popular photo-sharing app.

Obviously, some have benefitted much from the power of Instagram. Others feel simply happy to reveal their private lives in public. At the other extreme are real dangers posed by Instagram when privacy is being abused or used for criminal purposes. explains some of the dangers of using Instagram for 13-17 year old users and collected 95% of the signatures needed to send a message to Instagram about protecting the privacy of minors.

In this prevailing culture, privacy is not much of a concern in the eyes of many who are already immersed daily in social exchanges of information. These are people who have no grasp of how violations of privacy may pose dangers to their lives and well-being. They are myopic.

John 3:30
He must increase, but I must decrease.


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